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Search Engine Optimization

  Hey everyone, welcome back to this week's blogs, For this week's blog, I will be giving advice to companies on how they can improve website traffic with reference to proven tips that have boosted website rankings. As we know today, the internet is what most people go to for information, shopping, browsing, and much more, so a good website is essential to a business’s success. My advice to companies to improve website traffic is: 1.        Improve Loading Speed According to a study, pages at the top of Google ranking, load significantly faster than those at the bottom. As we all experience when searching on Google if something doesn’t open quickly, we usually give up and find a different website. 2.       Optimize your content with Keywords. The use of keywords in your website will help contribute to an increase in website traffic. Knowing the search terms people use to find your website will help attract more visitors to th...

Big Data presents several potential ethical and social challenges.

 Hey everyone, in this week’s blog I will be taking you through 'Big Data presents several potential ethical and social challenges’. The challenges I will mention in the blog include data ownership issues, privacy, and consent.

     Challenges that Big Data presents:

1)             Data Ownership Issues

Big Data can be difficult to manage because of the amount of volume of information that is collected. Due to the large amounts of diverse and complex data, it can make it difficult to identify, track, and control who owns what data, and how it is used. With companies looking for this information to be processed at high speeds, the data ownership challenge becomes more and more prevalent for a company.

2)              Privacy

This is one of the biggest challenges with big data, as so much information is being collected on people, that privacy rights may have been crossed in the process. Traditional privacy processes cannot protect sensitive data, and this has led to a big increase in cybercrime and data leaks. For a customer, the last thing they want is their sensitive data to be hacked or leaked which poses a social and ethical challenge.


3)               Consent

Consent is a big challenge for Big Data, you must inform the person of the use of their data and what they will be doing with it. There can also be informed consent which proves a social and ethical challenge as customers have not been informed of where their data is used and if the data has been transferred to other companies. In my opinion, this can be scary though as the sensitive data that has been collected could be used for anything and you are not aware of it.



Big Data Explained !!!



To conclude, Big data has many uses and has transformed the way businesses operate which in turn has benefited the public but as listed above there are also challenges that Big Data faces and it's important for consumers to be fully aware of how this can affect them. In class we went into further detail, can anybody from our class this week name anymore challenges?

 

 


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