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Search Engine Optimization

  Hey everyone, welcome back to this week's blogs, For this week's blog, I will be giving advice to companies on how they can improve website traffic with reference to proven tips that have boosted website rankings. As we know today, the internet is what most people go to for information, shopping, browsing, and much more, so a good website is essential to a business’s success. My advice to companies to improve website traffic is: 1.        Improve Loading Speed According to a study, pages at the top of Google ranking, load significantly faster than those at the bottom. As we all experience when searching on Google if something doesn’t open quickly, we usually give up and find a different website. 2.       Optimize your content with Keywords. The use of keywords in your website will help contribute to an increase in website traffic. Knowing the search terms people use to find your website will help attract more visitors to th...
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E-Commerce and Internet Technologies

Hey everyone in this week’s blog I will be reviewing 3 online platforms that can be easily integrated into a website to help a business engage in e-commerce. Helping your business grow and transform into something special as discussed in class this week. I will recommend online platforms for the following businesses, A new gym, A new clothing boutique, and A café.  A New Gym I would recommend GloFox to a new gym as their software is specially designed to help a gym grow and operate at its full potential. GloFox offers livestream classes, integrated website lead capture, email, SMS & push notifications, and lead conversion reporting to stimulate the gym's growth. They improve a member’s experience which is the key driver in any gym by offering a member app, an easy-to-use staff app, gift cards, and an account balance. They improve operations in the gym by providing digital sign-up, attendance tracking, dynamic waitlists, and integrated payment processing.   A New ...

Its all about Engagement

Hey guys, for this week’s blog I will be discussing how to make your blog, more user-friendly by making it engaging to the reader. Let's be honest it's challenging but over time it gets easier.  At first, I found this difficult as it was my first experience writing a blog, but through the weeks, I believe I have improved in that regard, and I am sharing my experience while also giving advice to all of you.  In a blog, it is important to get across the information you want to share while also not making it an intense environment with tons of information in one post. To achieve this, I decided to try and make my informative points as short as possible to help keep the readers focused while making my point. It’s also very helpful to include relevant examples where possible. In my case, I tried to use examples of companies that are well known to people, this engages the reader as it’s a company that they have heard of and are interested in how the information applies to these co...

Big Data presents several potential ethical and social challenges.

  Hey everyone, in this week’s blog I will be taking you through  'Big Data presents several potential ethical and social challenges’. The challenges I will mention in the blog include data ownership issues, privacy, and consent.      Challenges that Big Data presents: 1)               Data Ownership Issues Big Data can be difficult to manage because of the amount of volume of information that is collected. Due to the large amounts of diverse and complex data, it can make it difficult to identify, track, and control who owns what data, and how it is used. With companies looking for this information to be processed at high speeds, the data ownership challenge becomes more and more prevalent for a company. 2)                Privacy This is one of the biggest challenges with big data, as so much information is being collected on people, that privacy rights may have been crossed in ...

Building CRM Knowledge and Earn Credentials

Hey everyone for this week’s blog I will be discussing CRM which stands for Customer Relationship Management. I will be sharing my experiences with the Trailhead website and sharing the knowledge I have learned while also commenting on the website itself as a learning and training tool.  My experience with Trailhead was good, they offer an excellent free service to develop people's knowledge on CRM, Salesforce has offered this website to the public to make CRM more accessible and enable people to develop their CVs. I tried it out for myself by taking some courses and I was surprised as I feel now my knowledge has improved on the basic knowledge of a CRM system. During work placement, I heard of CRM but never fully understood what it was until now!! What I have Learned! Automotive Cybersecurity Cars have always been a love of mine but never thought about the cybersecurity side of a car and did not even realize it was a thing. I learned that when a car is connected through a CA...

Companies that have used Enterprise Applications Successfully

Hey guys, for this week's blog I will be talking about companies that have used enterprise applications successfully to support their business strategy and business model. I will be using examples to illustrate how they used these applications successfully. What is an ERP System?  An ERP system is an Enterprise Resource Planning cloud solution, serving as your integrated management of business processes and applications, to gain resilience and real-time agility, to position yourself for growth. Toyota Toyota the massive car company that it is today underwent an ERP system implementation to become more global and competitive by offering the best service possible to its customers and to streamline the business. Toyota's business model strategy was to expand its reach globally to offer high-quality services such as improved operational management, efficiency, a paperless system, and a reduction of work hours. To achieve this Toyota made the decision to go with Microsoft as their s...

Why Companies Often Fail with Information Systems Implementation

  Hey guys on this week's blog i will be talking about why companies often fail with information system implementation. Information System implementation is a massive task for any company to undertake, it requires good management, money, planning, and a lot more this is why companies often struggle when implementing information systems.  Poor Management  Poor Management is one of the main contributing factors to why companies fail with the implementation process. Introducing a new system or upgrading an old one is a timely process and a huge undertaken of transferring information from one system to another this is why proper management is essential in this process. Management has to manage the change, by training employees who might not want the change but also have to meet deadlines for the company. While doing this they also have to handle their day-to-day activities. This can cause tension in the workplace and the implementation process can often fall at this hurdle....