Digital Economy Ben King 20093929

  Hey everyone, welcome back to this week's blogs, For this week's blog, I will be giving advice to companies on how they can improve website traffic with reference to proven tips that have boosted website rankings. As we know today, the internet is what most people go to for information, shopping, browsing, and much more, so a good website is essential to a business’s success. My advice to companies to improve website traffic is: 1.        Improve Loading Speed According to a study, pages at the top of Google ranking, load significantly faster than those at the bottom. As we all experience when searching on Google if something doesn’t open quickly, we usually give up and find a different website. 2.       Optimize your content with Keywords. The use of keywords in your website will help contribute to an increase in website traffic. Knowing the search terms people use to find your website will help attract more visitors to th...

Hey everyone in this week’s blog I will be reviewing 3 online platforms that can be easily integrated into a website to help a business engage in e-commerce. Helping your business grow and transform into something special as discussed in class this week. I will recommend online platforms for the following businesses, A new gym, A new clothing boutique, and A café.  A New Gym I would recommend GloFox to a new gym as their software is specially designed to help a gym grow and operate at its full potential. GloFox offers livestream classes, integrated website lead capture, email, SMS & push notifications, and lead conversion reporting to stimulate the gym's growth. They improve a member’s experience which is the key driver in any gym by offering a member app, an easy-to-use staff app, gift cards, and an account balance. They improve operations in the gym by providing digital sign-up, attendance tracking, dynamic waitlists, and integrated payment processing.   A New ...

Hey guys, for this week’s blog I will be discussing how to make your blog, more user-friendly by making it engaging to the reader. Let's be honest it's challenging but over time it gets easier.  At first, I found this difficult as it was my first experience writing a blog, but through the weeks, I believe I have improved in that regard, and I am sharing my experience while also giving advice to all of you.  In a blog, it is important to get across the information you want to share while also not making it an intense environment with tons of information in one post. To achieve this, I decided to try and make my informative points as short as possible to help keep the readers focused while making my point. It’s also very helpful to include relevant examples where possible. In my case, I tried to use examples of companies that are well known to people, this engages the reader as it’s a company that they have heard of and are interested in how the information applies to these co...