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Search Engine Optimization

  Hey everyone, welcome back to this week's blogs, For this week's blog, I will be giving advice to companies on how they can improve website traffic with reference to proven tips that have boosted website rankings. As we know today, the internet is what most people go to for information, shopping, browsing, and much more, so a good website is essential to a business’s success. My advice to companies to improve website traffic is: 1.        Improve Loading Speed According to a study, pages at the top of Google ranking, load significantly faster than those at the bottom. As we all experience when searching on Google if something doesn’t open quickly, we usually give up and find a different website. 2.       Optimize your content with Keywords. The use of keywords in your website will help contribute to an increase in website traffic. Knowing the search terms people use to find your website will help attract more visitors to th...

Building CRM Knowledge and Earn Credentials

Hey everyone for this week’s blog I will be discussing CRM which stands for Customer Relationship Management. I will be sharing my experiences with the Trailhead website and sharing the knowledge I have learned while also commenting on the website itself as a learning and training tool. 

My experience with Trailhead was good, they offer an excellent free service to develop people's knowledge on CRM, Salesforce has offered this website to the public to make CRM more accessible and enable people to develop their CVs.


I tried it out for myself by taking some courses and I was surprised as I feel now my knowledge has improved on the basic knowledge of a CRM system. During work placement, I heard of CRM but never fully understood what it was until now!!

What I have Learned!

Automotive Cybersecurity

Cars have always been a love of mine but never thought about the cybersecurity side of a car and did not even realize it was a thing. I learned that when a car is connected through a CAV (Connected Autonomous Vehicle) this system gathers data from other cars that are also connected and provides the driver with traffic information, remote diagnostics, and infotainment. Automotive cybersecurity is different from IT security as its main concern is to protect the driver and passengers whereas IT the goal is to ensure confidentiality, integrity, and availability of information and systems. 


How Data + AI + CRM 

This caught my interest as AI is a new technology that is changing the world at the minute. AI is used in the CRM to increase its sales through automated emails, improves customer service through auto-generated responses, and is also used as a marketing tool to analyze e-commerce data. At the end of each module, there is also a test your knowledge quiz which earns points and helps with the learning procedure. To test if you have retained the information you read


Service Intelligence

With easy-to-understand data visualizations, it takes guesswork out of whether you're meeting your customer service goals. Service Intelligence collects your customer data in one place to provide valuable insights into your service operations. Transforming the way businesses operate. 


How does CRM help companies?


Overall, Trailhead was a very informative site, in an easy-to-learn way, offering a free learning platform and quizzes to test your knowledge. 

Hopefully, my blog has also given you an insight into TrailHead and the CRM, please comment with what interested you through your experience with TrailHead. 

 


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