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Search Engine Optimization

  Hey everyone, welcome back to this week's blogs, For this week's blog, I will be giving advice to companies on how they can improve website traffic with reference to proven tips that have boosted website rankings. As we know today, the internet is what most people go to for information, shopping, browsing, and much more, so a good website is essential to a business’s success. My advice to companies to improve website traffic is: 1.        Improve Loading Speed According to a study, pages at the top of Google ranking, load significantly faster than those at the bottom. As we all experience when searching on Google if something doesn’t open quickly, we usually give up and find a different website. 2.       Optimize your content with Keywords. The use of keywords in your website will help contribute to an increase in website traffic. Knowing the search terms people use to find your website will help attract more visitors to th...

Its all about Engagement


Hey guys, for this week’s blog I will be discussing how to make your blog, more user-friendly by making it engaging to the reader. Let's be honest it's challenging but over time it gets easier.  At first, I found this difficult as it was my first experience writing a blog, but through the weeks, I believe I have improved in that regard, and I am sharing my experience while also giving advice to all of you. 

In a blog, it is important to get across the information you want to share while also not making it an intense environment with tons of information in one post. To achieve this, I decided to try and make my informative points as short as possible to help keep the readers focused while making my point. It’s also very helpful to include relevant examples where possible. In my case, I tried to use examples of companies that are well known to people, this engages the reader as it’s a company that they have heard of and are interested in how the information applies to these companies. Nobody wants to read a post that does not interest them. 


One strategy I found very useful was connecting myself to the topic I was discussing, this helps engagement as it shows the reader you have an experience with the topic you are discussing, this gives the chance for me to express my opinion on it and helps the reader to consume them with the information being presented. For example, when talking about ERP systems I try and bring my own experiences of some systems into the blog, to share my opinion on them. 


Identifying my key audience was another important aspect of my blog writing strategy, with my blogs mainly being read by my classmates and lecturer, I tried to make the examples and information as relative as possible to them while also getting the information across as well as possible.


How to write a Successful Blog?

Hopefully, the strategies and tips I have shared above it can help you in your blog writing experience and give you a different insight into how to convey your information in a blog reader-friendly manner.

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